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"Toon Army" signs-up Cornish IT firm to handle pitch-side advertising
Issued:16/08/2007Newcastle United Football Club has signed up a Cornwall based IT consultancy to produce all the computer-designed artwork for the Premiership club's new state of the art advertising hoardings. Newcastle United is one of the first football clubs in the country to install modern LED advertising banners, which display moving pictures, around its St James? Park home ground. CIOS Ltd, based in St Austell, mid-Cornwall, produced the graphics for a moving advert for one their existing clients, Click The Pepper, that was used at St James? Park Stadium at the end of May during the Newcastle v Blackburn Rovers game and seen by around 52,000 people. The club were so impressed with the quality and cost of the work done by the St Austell company that they gave the previous agency the boot - and now CIOS Ltd will handle all of the graphic design for NUFC?s pitch-side advertising. Justin Clarke, the 26-year-old Managing Director of CIOS, which has 11 staff based in St Austell and four in Milan, Italy, said: ?Cornwall is world-renowned for being a creative environment and we?re now able to use technology to compete with firms from anywhere in the world. The contract from Newcastle United is a real vote of confidence and I?m delighted to be working for such a great Premiership club.? As part of the deal the Cornish team are working on a moving advert for Coors Limited, brewers of Carling beer. CIOS Ltd?s Sales Director, Mike Rushton, said: ?There is a clear trend in advertising towards using moving images on these sort of LED display advert sites and they can be found in an increasing number of places, from football stadium and the London Underground to pubs. Our team are able to produce imaginative and high quality adverts at a competitive rate, so we see plenty of scope in this market.? Mike continued: ?This is another step along the road of turning Cornwall into a silicon county.? CIOS Ltd also specialises in database and website design and has clients across the world. ENDS For further information, images or interview requests, please call Stephen Gilbert at Black Cat Public Relations on 084500 9 10 23.
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