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New Cornish company drives down cost of web marketingIssued:30/04/2007A new Cornish company is helping businesses in the county to cut the cost of getting more visitors and sales from their websites. i-webmarketing has relocated from Wiltshire to Truro and offers a range of techniques to boost the profile of its clients? websites among the millions of sites available. i-webmarketing?s Managing Director, Kevin Pickup said: ?Our research shows that for many Cornish businesses, the process of getting more visitors to their website has been expensive and cloaked in mystery. It doesn?t need to be. There are a number of inexpensive ways making a website more visible, and if you sell online, turning more visitors into buyers.? Kevin, who holds a Diploma in Digital Marketing, currently the highest qualification available in the industry, has worked on a number of high profile national clients including home shopping retailer, the Findel Group, cruising experts Just Click Cruise and celebrity chef Antony Worrall Thompson. Kevin explains: ?Your website is the shop window for your business and should be accessible and marketable 24/7. In the digital world, search engines are the most popular kind of website in the UK, accounting for 13% of all Internet visits in January 2007. With 100 million websites out there, finding a website that isn?t optimised is like finding a needle in a very large haystack. But there is a range of tactics to get users to your website and, crucially, analyse how they behave on the site. This is achievable with the smallest of budgets.? i-webmarketing offers specialist Search Engine Optimisation (SEO), Pay-Per-Click Advertising (PPC) within the three major Search Engines and possibly the most important aspect of the business, website optimisation, so the site attracts the type of visitors the website owner wants to target. Kevin continued: ?A small business client came to us after spending over £1000 per month on Google Adwords with minimal return. Six months on and we have now reduced their spend to around ?300 per month with a better conversion rate and a turnover 700% greater than before.? To help Cornish companies understand how their website could be improved, i-webmarketing offers a detailed website review as part of a free consultation. i-webmarketing is working with Cornwall Pure Business, the organisation responsible for encouraging companies to relocate to the county. Josie Linton, Cornwall Pure Business? Assistant Inward Investment Manager said: ?i-webmarketing is exactly the sort of hi-tech, knowledge-based business we are trying to attract to Cornwall. Firstly, it has out-of-county clients, and so directly creates jobs in the county. But perhaps more importantly, it will also help the growth of other Cornish companies by making their websites easier to find and increasing their sales by benchmarking to a UK standard.? For more information, i-webmarketing can be contacted on 0845 688 0320, or by visiting www.i-webmarketing.co.uk. ENDS Notes to editors: For further information or hi-res images, please contact Tim Bowcock at Black Cat Public Relations on 084500 9 10 23 or by clicking here to send an email.
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